Why is my website not showing up in Google?
Making your website rank well in Google by choosing good keywords and having great content is called SEO or Search Engine Optimization. Performed correctly, SEO will make your website "show up" in Google's* search results.
We will refer to Google when dealing with SEO, however Bing and Yahoo (now owned by Bing) account for 30 percent market share and most of the SEO information, if not all, applies to Bing+Yahoo too.
If you are not sure about any aspects of SEO, dont worry. Calco UK are SEO experts and use statistical tools and not guesswork to analyse your website and give you a good indication of success and how to achieve that success. We can also work cooperatively with your marketing department or PR Agency, in fact almost eveything we have learned about marketing is gleaned from working with marketing professionals.
The hardest part in learning SEO is discovering that you need it and that good SEO is worth every penny.
How to do SEO
On the home page in particular .. you focus on:- WHO you are - WHAT you do - WHERE you do "it"
You may want to add other ingedients to the mix such as price tages "cheap" or "free" but the main descision for your HOME page will be to go with the BRAND or SERVICE / PRODUCT TYPE. The brand being the name of the company (eg Chum) or the Service / Product Type (dog food)
Incidentally .. Making your website rank well in Google by methods other than page content (off-page) is called SEM or Search Engine Marketing. This section deals only wtith SEO. Click SEM for the "other" methods of gaining traffic to your website.
QUESTION : If your web design company didnt build this SEO into your website - why not?
|GOOD SEO - ON PAGE CONTENT||Present||Link|
|We give away these "secrets"' in the hope clients will realise what's involved in good SEO work and what to avoid!|
|Researched : Are your keywords looked for|
|Quality : Is your page well written|
|Keywords : are the keywords present but not stuffed|
|Engagement : Is the bounce rate low|
|Regular New Content : are you adding new content|
|Title Tag : Does it contain the Keywords||Title Tag|
|Description Tag : Does it describe the page|
|H1 & H2 : Are these should be the KEY(WORD) points|
|Linked : Can Google "see" all the pages via the links|
|Loading : Does the page load quickly and not huge images|
|URL vs Keywords : Are the links meaningful keywords|
|BAD SEO - ON PAGE CONTENT|
|Bad Content : no substance or Top 10 Tips style sites|
|Keyword Stuffing : just copy with repeated keywords everywhere|
|Hidden Text : Text and Links Coloured the same as background|
|Cloaking : Humans see different pages from Search Engines|
|Graphic : Huge graphics with no or little text or ALT tags|
|Spam Content : Pages are filled with automated content|
|Link Farms : Dont buy cheap links|
|Banned content : Will content be within Google's STRICT listings|
|Blocked : Will someone block you|
|Flash : Over-use of Flash - Google can see little of Flash content|
Does Google frown on SEO?
No.. Matt Cutts is Head of Google's spam fighting team. He has produced this video to allay fears that Google disapproves of (and will punish) all SEO.
SEO is long term - think seed!
You are planting seeds in Google's fertile beds. Nurture them and they will grow. Leave them and they wither.
What is a SERP?
How long does SEO take to work?
From 1 day to 18 months
Optimization vs Optimisation
Calco is a UK company and yet we use the American or international spelling of the word Optimization in our on-line literature.
We have done this to show you an example of real world SEO. Most people searching for SEO will probably spell the word with a "Z" We want to catch most people.
From the above you can probably glean that Calco wants SEO business from America. However, It really depends on the popularity of any targeted keyword, even if we only wanted UK clients we might still use "Optimization". The following table shows the number of pages with both spellings; first in the UK Google.co.uk and lastly in the Global Google.com (USA)
GOOGLE UK : z=114,000,000 pages
GOOGLE UK : s=104,000,000 pages
GOOGLE COM : z=104,000,000 pages
GOOGLE COM : s=12,000,000 pages
Unfortunately mailboxes fill daily with charlatans and fraudsters. If the ad says that this or that company can get your website to the top of Google in next to no time.. BEWARE!
Many companies offer top ten listings (the first page of results in Google). Just remember Google themselves say they do not take money for placement in their normal results. Anyone can offer to put you in the top 10 of page one in Google for: cephalopod pyjamas, its less likely they will get you in the top ten on page one for keywords like: cheap car insurance. Guide to bad SEO
How Do I get SEO for my Website
Call 0845 257 9460 OPTION 8 with your website address and chosen Keywords - we will do the rest.
- Web Services Company in Scotland
- SEO Specialists in Scotland
- Cheap Web Hosting Scotland
What does all this ETHICAL SEO stuff cost?
Optimizing Package for ONE page costs 150 pounds.
Optimizing a 5 page website Package so that the basics are correct costs 150 pounds.